The use of advanced data analytics as a basis for informed decision-making has become standard practice amongst business leaders. Data analytics has become a key pillar of any successful business or institution. The use of “Big Data”, or data characterized by being high in volume, velocity, and variation can provide meaningful insights from both business and societal perspectives. With big data, analysis is no longer restricted by small sample sizes or low variability. However, the challenge is finding the set of tools and practices that enable organizations to efficiently generate value through data analysis. When asking the right questions, analysts can provide significant insights to identify underlying patterns, trends, or associations. For inventive data analysis, institutions must look to follow a dynamic strategy to incorporate good talent, develop the right expertise and add new technologies to create value through big data analysis.